Take Control of Your Brain Health:

In the largest-ever randomized clinical trial devoted to Alzheimer’s prevention, results show that 4 in 10 cases of dementia may be preventable by adopting specific brain health habits.

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About Hilarity for Charity

Founded by filmmakers Seth Rogen and Lauren Miller Rogen, Hilarity for Charity (HFC) is a national non-profit on a mission to care for families impacted by Alzheimer’s disease, inspire the next generation of Alzheimer’s advocates, and be a leader in brain health research and education.

HFC has provided over 430K hours of free, professional, in-home care to relieve family members who serve as full-time, unpaid caregivers to someone with Alzheimer’s or a related dementia. HFC also supports family caregivers with a continuum of care that offsets the challenges of caregiving and enables more physically, financially, and emotionally sustainable caregiving journeys.

HFC's groundbreaking digital platform, HFCUniverse, is transforming the way young people learn about, talk about, and support others dealing with an Alzheimer's diagnosis. The platform fosters a sense of community, reduces stigma surrounding the disease, and promotes brain health education. The Youth Movement Against Alzheimer’s Powered by HFC empowers and activates high school and college students across the U.S. to change the trajectory of Alzheimer's disease through education, awareness, and collective action.

Learn more at: wearehfc.org

About BrightFocus Foundation

BrightFocus Foundation funds exceptional scientific research worldwide to defeat Alzheimer’s disease, macular degeneration, and glaucoma, while also providing expert information on these heartbreaking diseases.

For over fifty years, BrightFocus has supported groundbreaking research across the globe. We fund research grants through three signature programs—Alzheimer’s Disease Research, Macular Degeneration Research, and National Glaucoma Research. Our focus is on bold, innovative science that advances understanding, treatment, and cures for these diseases.Through a carefully vetted annual grant application process, we seek out forward-thinking research and creative ideas, often at early stages, sparking revolutionary approaches and life-saving breakthroughs.

Many of our grant recipients have gone on to win Nobel Prizes, launch pioneering companies, and develop diagnostic tools and treatments in use today.

In addition to funding research, we share new scientific findings and trusted expert information on diagnostics, treatments, healthy living, risk reduction, and more—empowering individuals and families affected by neurodegenerative diseases.

Learn more at: brightfocus.org

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