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About Hilarity
for Charity

Founded by filmmakers Seth Rogen and Lauren Miller Rogen, Hilarity for Charity (HFC) is a national non-profit on a mission to care for families impacted by Alzheimer’s disease, inspire the next generation of Alzheimer’s advocates, and be a leader in brain health research and education.

HFC has provided over 430K hours of free, professional, in-home care to relieve family members who serve as full-time, unpaid caregivers to someone with Alzheimer’s or a related dementia. HFC also supports family caregivers with a continuum of care that offsets the challenges of caregiving and enables more physically, financially, and emotionally sustainable caregiving journeys.

HFC's groundbreaking digital platform, HFCUniverse, is transforming the way young people learn about, talk about, and support others dealing with an Alzheimer's diagnosis. The platform fosters a sense of community, reduces stigma surrounding the disease, and promotes brain health education. The Youth Movement Against Alzheimer’s Powered by HFC empowers and activates high school and college students across the U.S. to change the trajectory of Alzheimer's disease through education, awareness, and collective action.

Learn more at: wearehfc.org

About BrightFocus Foundation

BrightFocus Foundation is at the forefront of brain and eye health, advancing early-stage, investigator-initiated research around the world.

For more than 50 years, BrightFocus and its flagship programs — Alzheimer’s Disease Research, Macular Degeneration Research, and National Glaucoma Research — have invested more than $300 million in research grants, catalyzing thousands of scientific breakthroughs, life-enhancing treatments, and diagnostic tools. Our generous, growing community of donors fuels the drive and brilliance of our scientists working around the world to save mind and sight.

Learn more at: brightfocus.org